{"title":"Juliana","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWe called this bike “The Juliana”. In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men. At the same time, a few bold females were pioneering the sport for women. Inspired by this movement, we felt it was time for a change. In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/2599\/8779\/collections\/juliana-mtb-hero.jpg?v=1786395106","url":"https:\/\/thebikezone.com\/collections\/juliana.oembed","provider":"The Bike Zone","version":"1.0","type":"link"}