EARLY BIRD • BLACK FRIDAY • CYBER MONDAY

BLACK FRIDAY SALE

UP TO 60% OFF

Our lowest promotional prices throughout Black Friday. Limited quantities available.

BIG DEALS on Bikes, Gear & More

Plus, save 10% & 15% OFF regular-priced items on select categories with code BF2026.

Discounts don't stack. Exclusions apply.

SHOP BLACK FRIDAY DEALS

Popular categories

DIDN'T FIND IT ON SALE?

Use code BF2026 at checkout for 10% OFF regular-priced bikes, car racks, smart trainers, computers & electronics and 15% OFF everything else.

Excludes sale-priced items. Discounts don't stack.

SHOP 10% OFF SHOP 15% OFF
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      138 products
      Abus
      AirBreaker 2.0, Helmet, Velvet Black, S
      From $399.99 $499.99

      RaceFace
      Era Crankset
      From $519.20 $649.00

      Pivot Shuttle AMP’d Ride GX Eagle Transmission in Black Metallic Stone — manufacturer build photo
      Pivot
      Pivot, Shuttle AMPD Medium Black Ride GX AXS
      From $11,999.99 $12,999.99

      RaceFace
      ERA Direct Mount CINCH Chainring for HG+ Chain
      From $152.00 $190.00

      Kask
      Kask Sintesi
      From $136.00 $170.00

      Reserve Wheels
      Reserve 57/64 Turbulent Aero Wheelset
      From $2,124.15 $2,499.00

      Gazelle Bikes Ultimate C380 Low-Step - Light Olive Matt
      Gazelle Bikes Ultimate C380 Low-Step
      Gazelle
      Gazelle Ultimate C380 L 28" SE
      From $4,249.99 $5,399.00

      Abus
      AirBreaker 2.0 MIPS, Helmet, M, 54 - 58cm, Shiny White
      From $449.99 $564.99

      Scott
      26 Scott Addict Gravel 30
      From $3,199.99 $6,999.99

      Gazelle Bikes Arroyo C5 HMB Elite
      Gazelle
      Gazelle Arroyo C5 Elite L 28"
      From $4,199.99 $5,399.00

      RockShox
      ZEB Ultimate Charger 3.2 RC2 Suspension Fork
      From $1,599.99 $1,890.00

      RaceFace
      Era Handlebar
      From $139.99 $215.00

      Kask
      Kask Utopia Y
      From $319.20 $399.00

      Gazelle Bikes Medeo T9 City Smart System Low Step - Thyme Green
      Gazelle Bikes Medeo T9 City Smart System Low Step - Thyme Green
      Gazelle
      Gazelle Medeo T9 City Low 27.5"
      From $2,999.99 $3,499.99

      Garmin
      Edge 1050 GPS Cycling Computer
      From $899.99 $1,019.99

      Gazelle Bikes Avignon C380 - Pebble Grey Matte
      Gazelle Bikes Avignon C380 - Teal Grey Matte
      Gazelle
      Gazelle Avignon C380 L 28"
      From $5,799.99 $6,799.00

      Kask Protone helmet in White — view 1
      Kask Protone helmet in White — view 2
      Kask
      Kask Protone Helmet White Medium
      From $279.96 $349.95

      Kask
      Kask Elemento
      From $440.00 $550.00

      SRAM RED eTap AXS HRD 1x upgrade kit — controls, rear derailleur, brakes, rotors and charging equipment
      SRAM
      SRAM, Red eTap AXS HRD, Build Kit, 1x, Hydraulic Disc, Flat Mount 2 piece, Kit
      From $1,349.99 $3,212.00

      Reserve Wheels
      Reserve 57/64 SL Turbulent Aero Wheelset
      From $3,909.15 $4,599.00

      Reserve Wheels
      42/49 Turbulent Aero Wheelset
      From $2,124.15 $2,499.00

      DIDN'T FIND IT ON SALE?

      Use code BF2026 at checkout for 10% OFF regular-priced bikes, car racks, smart trainers, computers & electronics and 15% OFF everything else.

      Excludes sale-priced items. Discounts don't stack.

      SHOP 10% OFF SHOP 15% OFF